Some of what we have built.

Six sites, six different designs.

We build the five Unknot sites ourselves, and no two share a template. That is the point: a site should look like the business it belongs to, not like the last one we made.

• Client

  Pier Counsel

  A legal advisory firm. The site has to earn a first call from someone deciding whether to trust them with a deal.

  piercounsel.com
• Our own

  Unknot Partners

  The parent firm. Drawn like a set of technical drawings, in a blueprint theme, with every diagram built at build time.

  unknotpartners.com
• Our own

  Unknot Funds

  Reporting and a deal tracker for venture funds. Near black, one lime accent, built to read as a product rather than a brochure.

  unknotfunds.com
• Our own

  Unknot Intelligence

  A risk platform. Dark, orange, and built so a visitor arriving from a phone understands the product before the first scroll ends.

  unknot-intelligence.netlify.app
• Our own

  Unknot Labs

  Teaching modules for university programs, with a worked example a visitor can run on the page before deciding anything.

  unknot-labs.pages.dev
• Our own

  Unknot Business

  This one. Warm paper and a serif, with two working tools rather than a list of claims about what we can do.

  You are reading it

The ones worth showing.

Every one of these belongs to a client and is marked confidential, so what follows is the shape of the work and nothing that identifies who it was for.

• Market research
  51slides40providers9segments

  A market map of an entire industry

  Who does what, who leads, and where every provider stops. Three positioning maps and a capability heatmap on top. Then the same work cut to seven slides, for the people who were never going to read fifty-one.

• Operating plan
  14weeks8approval gates1parallel run

  A plan to move a business onto new rails

  Four phases to go-live, every gate dated and owned, and one full reporting cycle run in parallel and reconciled before anything switched over.

• Industry teardown
  27slides1margin pool

  A value chain, from production to the shelf

  A consumer industry pulled apart stage by stage: who adds what, who captures the margin, and which link is the one worth owning.

• Product pitch
  14pages1argument

  A pitch that climbs to the ask

  Problem, product, the economics, then the price. Every figure on a slide comes out of the model behind it, so the deck survives the follow-up email.

More than a hundred, from a blank sheet.

These are the ones a founder or a small company actually comes for.

• Unit economics

  What one customer costs, and returns

  What you pay to win a customer, what they are worth, and the month they finally pay you back. The number most decks quote and most models cannot support.

• Runway

  How long the money lasts

  Cash, burn and revenue month by month, with the hiring plan inside it, so you can see what one more engineer costs you in weeks.

• Raising

  The case you take to investors

  A base case and the scenarios an investor will run themselves, with what each round does to your ownership shown beside it.

• Cap table

  Who gets what at every exit value

  Preferences, participation and the clauses that quietly change the answer. Founders usually find out what their terms were worth at exit, which is too late.

• Valuation

  What the business is worth, and why

  Discounted cash flow and comparables, with every assumption on the sheet rather than buried in a formula, so you can argue with it.

• Running it

  Budget against actuals, every month

  The plan and what really happened, side by side, with the variances explained. The model a board asks for in the second year.

Things people use every week.

• Public build

  Deal Autopsies

  A public tool that pulls apart how deals were actually structured, and what each term was worth to each side.

  Open it
• Tracker

  An engagement tracker for a law firm

  Every matter in one place, with its stage, its owner, and the ones that have gone quiet. Runs on the firm's own sign-in.

  Private to the client, so there is no public link.

Want to see something closer to your case?

Tell us what you are building and we will show you the nearest thing we have done, on a call.